Website Management
A great website will help you stand out from competition. However, to stay ahead of the curve you need to have a website that is constantly being updated with new content and the latest optimizations. This is where Monthly Website Management comes into play.
Monthly Website Management is a system to give clients total control over their internet presence. They get prioritized changes made to the design or content of their website at any time. All of my client sites are secured and their data is protected.
Work Allowance Hours give clients the ability to direct time towards whatever their business needs most. We can focus on content creation, email marketing, brochure design, or other digital marketing activities that will help the business. Cold Coast presents a monthly plan for time, but the choice is yours.
Unlimited Content & Design Updates
Your website is your number one method for communicating with the public. A dynamic, up-to-date site shows potential customers that you’re active and ready for business. Not to mention the fact that Google loves fresh content.
Being able to change your website at any time means expanding your online presence and many more opportunities to earn new customers. Clients take advantage of the ability to add news stories, blogs, and product listings. We keep their schedules, calendars, and specials current and easily accessible.
Refining the style and design of client sites is an ongoing process in optimizing performance. Clients can get visitor testing software to measure the effectiveness of any alterations to the site, providing actionable data.
Unlimited Content & Design Updates
Your website is your number one method for communicating with the public. A dynamic, up-to-date site shows potential customers that you’re active and ready for business. Not to mention the fact that Google loves fresh content.
Being able to change your website at any time means expanding your online presence and many more opportunities to earn new customers. Clients take advantage of the ability to add news stories, blogs, and product listings. We keep their schedules, calendars, and specials current and easily accessible.
Refining the style and design of client sites is an ongoing process in optimizing performance. Level 2 clients get visitor testing software to measure the effectiveness of any alterations to the site, providing actionable data.
A/B Testing
Testing software allows us to send half the visitors to the original and the others to a new variation. This displays the most effective design.
Style Changes
Making alterations to the style of your site has never been easier.
We can test out new color schemes, revised logos, or page structure updates at any time you see fit.
New Content
Effortlessly add the latest information about your business to your website to share with the public.
Keep current promotions visible to any potential new customers.
Don’t Sweat the Details
Search Engine Optimization, Website Security, and Data Backups come standard on all plans.
Search Engine Optimization
Effective SEO starts with in-depth keyword research to create a list of search terms that are of high value to your business. This keyword list is used to optimize the website and build a content strategy plan moving forward. Target keywords are high in search volume with a lower competition level. We will help select keywords from our list that are ripe with opportunity.
Target keywords are placed within our site following current SEO best practices in order to increase exposure while avoiding any penalties from Google. Keyword position tracking allows us to chart our monthly progress while continuing to gain more exposure.
Website Security
The basics of proper security involves closely following a set of rules to minimize risk. This includes secure passwords, keeping software updated, protected user logins, and a firewall that monitors site activity.
An unprotected site can easily be compromised by hackers or bots autonomously injecting malicious code. WordFence Security website firewall protects against any attacks on the site which can cause data-loss, downtime, and loss of consumer trust.
Data Backups
Regularly scheduled data backups are a method of protecting digital property. It’s the best way to protect against increasingly popular ‘ransomware’ attacks. In a ransomware attack a company has their data held hostage for a ransom. These fees can be extremely expensive. It’s best to keep your data secure in the first place to ensure you don’t have to comply.
All Management plans include weekly data backups that are stored in a remote location. This keeps a recent version of our site protected against any type of attack, ready to quickly relaunch if need be.
Search Engine Optimization
Effective SEO starts with in-depth keyword research to create a list of search terms that are of high value to your business. This keyword list is used to optimize the website and build a content strategy plan moving forward. Target keywords are high in search volume with a lower competition level. We will help select keywords from our list that are ripe with opportunity.
Target keywords are placed within our site following current SEO best practices in order to increase exposure while avoiding any penalties from Google. Keyword position tracking allows us to chart our monthly progress while continuing to gain more exposure.
Website Security
The basics of proper security involves closely following a set of rules to minimize risk. This includes secure passwords, keeping software updated, protected user logins, and a firewall that monitors site activity.
An unprotected site can easily be compromised by hackers or bots autonomously injecting malicious code. WordFence Security website firewall protect against any attacks on the site which can cause data-loss, downtime, and loss of consumer trust.
Data Backups
Regularly scheduled data backups are a method of protecting digital property. It’s the best way to protect against increasingly popular ‘ransomware’ attacks. In a ransomware attack a company has their data held hostage for a ransom. These fees can be extremely expensive. It’s best to keep your data secure in the first place to ensure you don’t have to comply.
All Management plans include weekly data backups that are stored in a remote location. This keeps a recent version of our site protected against any type of attack, ready to quickly relaunch if need be.
Work Allowance Hours
Work Allowance Hours that are included with each plan can be used however you see fit. This time is used for anything from content and design updates to maintaining an AdWords Advertising account. Every month there is set a plan for how to use these hours in a way that will help the business. Additional hours can be purchased at a discounted hourly rate.
Creating new content is a great way to draw in more traffic and show Google that our site is fresh. There are a wide variety of options in the type of content we can create. These option include; news/blog articles, product postings, educational pieces, or employee biographies.
Altering the design and layout of your website is a great way to keep visitors coming back for more. Designs can be changed to match current business promotions or just based on your preference. Level 2 clients can have their design changes tested against the original version to measure effectiveness.
Emailing marketing is a great way to maintain a group of loyal customers while enticing new customers in the process. You can quickly distribute important information right to their email inbox. If you already have an email list, we can build a campaign based on your promotions. If you don’t have a list, we can start collecting email addresses from your website visitors.
AdWords is a highly-targeted, pay-per-click (PPC) platform that allows us to show advertisements to customers right as they’re searching for your product or service. We can use your work allowance hours to set up, maintain, or improve a Google AdWords account. This is a great way to create a new traffic stream for your website utilizing a budget of any size.
Google MyBusiness is one of the most important elements to your online reputation. This is where searchers will see your business information and read all of your reviews. Posting news and promotions on your behalf to Google for your target audience to see.
Monthly Reporting
Consistent updates are a crucial part of staying relevant online. While updating your site is a smart move, it’s important to know the impacts of these updates on the bottom line. Clients can receive data tracking for their website and search engine rankings.
This data is packaged in a monthly report that makes it easy to understand our progress and make a plan for improvement. There are 3 major parts to each report.
Website Analytics
Website analytics is a collection of data about what users are doing on a website and how the separate parts of the site are performing. Monitoring this information gives us insight into the areas of the site that are doing well and shows which ones need improvement.
Using analytics data, we create a plan for changes to improve our site performance.
Keyword Positioning
Keywords are a set of search terms that are highly relevant to your business. When a customer in your area searches using those keywords they are shown a list of relevant websites.
Keeping track of our website’s rank within that list will show progress. Getting closer to the top position helps earn us more traffic and therefore more sales, leads, etc.
Monthly Improvement
Using website analytics and keyword positions we can develop a clear picture of where our strengths and weaknesses lie. We may need to update the design of the homepage to reduce bounce rate or create a new article to increase traffic for a target keyword.
There will be many opportunities to get better with the information that we’ve been collecting.
Monthly Reporting
Consistent updates are a crucial part of staying relevant online. While updating your site is a smart move, it’s important to know the impacts of these updates on the bottom line. Clients can receive data tracking for their website and search engine rankings.
I package this data in a monthly report that makes it easy to understand our progress and make a plan for improvement. There are 3 major parts to each report.
Website Analytics
Website analytics is a collection of data about what users are doing on a website and how the separate parts of the site are performing. Monitoring this information gives us insight into the areas of the site that are doing well and shows which ones need improvement.
Using analytics data, I will create a plan for changes to improve our site performance.
Keyword Positioning
Keywords are a set of search terms that are highly relevant to your business. When a customer in your area searches using those keywords they are shown a list of relevant websites.
Keeping track of our website’s rank within that list will show progress. Getting closer to the top position helps earn us more traffic and therefore more sales, leads, etc.
Monthly Improvement
Using website analytics and keyword positions we can develop a clear picture of where our strengths and weaknesses lie. We may need to update the design of the homepage to reduce bounce rate or create a new article to increase traffic for a target keyword.
There will be many opportunities to get better with the information that we’ve been collecting.