Keywords are what search engines use to determine what a webpage is about. Google takes a users search query (what they type into the search bar) and finds webpages that have those keywords. While keywords are only a part of the process Google uses to decide which websites to show first, they are one of the most important factors.
Using a paid ‘competitive intelligence’ web service, I will scour the internet for keywords that are relevant or helpful for our site. One of the most critical parts of keyword research is finding keywords that present a good opportunity for our site, meaning keywords that are high value yet lower in competition. Anyone can find the top keywords in an industry, but those words are often already dominated by the industry leaders. We would be wasting our time by targeting only those terms with limited resources.
Now that we’re armed with a set of high-value keywords, we can begin strategically installing them in the website. There are many different facets of the site that require optimization. These areas range from image alt descriptions, title tags, internal linking anchor text, and many more.
This process is all about making your website very attractive to search engines when they are looking for a search term within your industry. Don’t waste your time learning all about the many different things that you need to do to get your website search engine ready. I run through a comprehensive checklist of optimization items to ensure that all the bases are covered for your website.
Google Search Console (formerly Webmaster Tools) serves as the direct link between Google and our website.
I will submit an xml sitemap of our website to improve the crawling speed by Googles bots and also set the preferred site protocol according to our WordPress installation (http://www. vs www.).
It’s important to have a Search Console account active for the purposes of communication with Google. If there’s a problem with the website or if there were some type of issue with appearing in Google search results we can learn about it here.
Google Analytics is a software that monitors the behavior of visitors to your website. This provides us with data about the way that our website is performing. Not only will we be able to track how many people are visiting the site, but we can see where they came from, what they do when they get there, what device they’re using, and much more.
Analytics gives us the means to make continual improvements to the site. Without this stream of data, any ‘improvements’ made to the website would be a total shot in the dark. In addition, we wouldn’t be able to see the effect that any changes would have.
I will create a Google Analytics account for your business and install it into your website. This new Analytics account will immediately begin collecting data on all visitors to the website. You can chose to access this account now or at any point in the future.